If you’re planning a beer event, social media could be an efficient and cost-effective way of creating buzz, filling seats and turning your one-time gathering into a recurring event.
In order to successfully promote your event, you should know which type of social media tools to use and when you should use them. Listed below are a few tips that could help you organize a successful event.
Before the event
The first step is to let people know about your event and make sure they mark it on their calendars. You can do this through Twitter.
Raise awareness twitter
A lot of business owners have their own hashtags for their events. While there’s no secret formula in creating one, just try to incorporate a hashtag in all your tweets and encourage others to do the same when tweeting about your event.
In order to encourage people to use the hashtag, you can sweeten the deal by giving out a free pass to one of the lucky followers.
During the event
Just because the event has already started, doesn’t mean that your marketing efforts have to end there. Since most beer events are held at night, you can keep the foot traffic high and the excitement up by continuously updating your followers through social media all night.
Foursquare or Gowalla
Creating an event in Foursquare or Gowalla is free. By creating one, attendees would be encouraged to check in on your event and share them via social media.
Since a lot of people link their Gowalla and Foursquare activity to their Facebook and Twitter accounts, check-ins would be seen by their friends; thus, encouraging their friends to come to your event.
After the event
Blog about it
Create a blog post on how the event went and how you plan to make the next even more exciting. Also, feel free to ask for feedbacks and suggestions from the attendees. This way, you’ll have a better idea on what to do next time.
You can also post a status on your Facebook page about the event and encourage your followers to leave a comment as well.
There are still a lot of ways to promote your event via social media. You just have to be a bit creative in order to attract the attention of people.
The post Marketing your Beer Event through Social Media appeared first on 12OZDESIGN.